Ionut Pepenar

It doesn't matter where you come from as long as you know where you are going

Entries for the ‘Uncategorized’ Category

The DNA of a CMO

What does it take to be a Chief Marketing Officer? The CMO Council surveyed 4,000 members to discern some common attributes. Among the most essential qualities, a CMO must be: • A visionary & thought leader • Strong business driver • Ability to secure executive support and foster cross functional relationships • Customer centric • [...]

How to use Twitter by Guy Kawasaki

I still have a problem with the line saying “Ignore people who tell you that it’s the quality of your followers not the quantity.”

real twitter life

Ever wondering how you’re twitter updates look like? Yeah, kind of spooky, right? See more funny videos and funny pictures at CollegeHumor.

listen and try to understand the words…

The Warner Bros. classics, free to download

Free but not without any cost I just loved how the title sounded like this. The Financial Times announced today that Warner offers classics on DVD and download. You can download movies from the official site with just $19.95. There are a lot of movies, and if you are a fan of the classics you [...]

What is Mobile Marketing?

An interesting presentation… What is Mobile Marketing? View more Microsoft Word documents from Jerome Sudan.

Online planning research tools

IPA Desk Research View more presentations from ewarwoowar.

some tips for communication

Know your audience It’s very important to know who you’ll talk to. It will influence the content of your presentation and it will help you picking the right arguments. It will make you think. Plan! If you want a successful presentation, don’t forget the most important thing: plan your presentation in advance. If you are [...]

smile or bird?

Kraft Foods has decided couple of weeks ago to change its logo. The new logo is indeed looking more “web 2.0″, but I don’t have the feeling that is smiling at me. I feel like it’s a bird which tries to escape. The tagline for this logo is “Make today delicious”. Yes, the logo is [...]

Do or Wait?

If you are doing it, it’s not good because you’ve done it without waiting for others. If you are not doing it, it’s again not good… Why did you wait? Hmm… There is a Romanian saying, very expressive and somehow obscene, that can be translated in “making well is not always good”. What should you [...]