Ionut Pepenar

Even if it’s about 50 minutes, take your time and watch it.

By the way, Seth Godin has also a blog.

What does it take to be a Chief Marketing Officer? The CMO Council surveyed 4,000 members to discern some common attributes.

Among the most essential qualities, a CMO must be:

• A visionary & thought leader
• Strong business driver
• Ability to secure executive support and foster cross functional relationships
• Customer centric
• Competitive strategy guru
• Brand advocate and champion
• Digital savvy

More details: What Is the DNA of a CMO?

I still have a problem with the line saying “Ignore people who tell you that it’s the quality of your followers not the quantity.”

Ever wondering how you’re twitter updates look like? Yeah, kind of spooky, right?

Free but not without any cost I just loved how the title sounded like this.

The Financial Times announced today that Warner offers classics on DVD and download.

You can download movies from the official site with just $19.95.

There are a lot of movies, and if you are a fan of the classics you have a lot of movies to choose from. Let’s be serious, a movie it’s so cheep that even if you are just curious how a classic looks like you can afford to buyone.

An interesting presentation…

Know your audience

It’s very important to know who you’ll talk to. It will influence the content of your presentation and it will help you picking the right arguments. It will make you think.

Plan!

If you want a successful presentation, don’t forget the most important thing: plan your presentation in advance. If you are prepared, the others will see and you’ll get their attention

Practice

It’s not enough to plan your presentation. You have to practice in advance. Talk in the mirror, keep reading until you’ll like yourself and your speech. It will even make you more confident.

Talk, don’t read

Let’s assume that your PowerPoint presentation has three slides, with bullets. You don’t need to read every words in the presentation. Think of how to say the same thing with other words. Talk with your audience.

WOW!

You want to make your listeners saying WOW! Try to find killer information. Make the audience say wow! Try doing this at the beginning and you’ll get their attention. When you estimate that people may get bored, try another wow! Think!

Kraft Foods has decided couple of weeks ago to change its logo. The new logo is indeed looking more “web 2.0″, but I don’t have the feeling that is smiling at me. I feel like it’s a bird which tries to escape.

The tagline for this logo is “Make today delicious”. Yes, the logo is linking very well to the tagline; however, let’s get serious, do you see the smile?

The logo will only appear in the corporate communications and on the company’s website, not on the products themselves. Kind of confusing.

the new logo

the old logo