Kraft Foods has decided couple of weeks ago to change its logo. The new logo is indeed looking more “web 2.0″, but I don’t have the feeling that is smiling at me. I feel like it’s a bird which tries to escape.

The tagline for this logo is “Make today delicious”. Yes, the logo is linking very well to the tagline; however, let’s get serious, do you see the smile?

The logo will only appear in the corporate communications and on the company’s website, not on the products themselves. Kind of confusing.

the new logo

the old logo