Ionut Pepenar » logos http://pepenar.com It doesn't matter where you come from as long as you know where you are going Mon, 08 Feb 2010 13:41:31 +0000 en hourly 1 http://wordpress.org/?v=3.0 smile or bird? http://pepenar.com/smile-or-bird/ http://pepenar.com/smile-or-bird/#comments Thu, 05 Mar 2009 12:30:23 +0000 Ionut http://pepenar.com/?p=29 Kraft Foods has decided couple of weeks ago to change its logo. The new logo is indeed looking more “web 2.0″, but I don’t have the feeling that is smiling at me. I feel like it’s a bird which tries to escape.

The tagline for this logo is “Make today delicious”. Yes, the logo is linking very well to the tagline; however, let’s get serious, do you see the smile?

The logo will only appear in the corporate communications and on the company’s website, not on the products themselves. Kind of confusing.

the new logo

the old logo

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