What does it take to be a Chief Marketing Officer? The CMO Council surveyed 4,000 members to discern some common attributes.

Among the most essential qualities, a CMO must be:

• A visionary & thought leader
• Strong business driver
• Ability to secure executive support and foster cross functional relationships
• Customer centric
• Competitive strategy guru
• Brand advocate and champion
• Digital savvy

More details: What Is the DNA of a CMO?